Twelve South Blog

Origins

Travel Like A Pro.

Meet AirFly Pro 2, your next favorite travel companion. Designed with travelers in mind, AirFly Pro 2 pairs seamlessly with your AirPods or Bluetooth headphones, making your journeys even more enjoyable.

Origins: How We Built the MagicBridge

The original MagicWand was released in 2011, and like many Twelve South products, it provided a simple and elegant solution to enhance the experience of using your Apple products. Specifically, MagicWand combined your Apple Magic Keyboard and Trackpad, so that the user could enjoy one beautiful control surface.  
Origins: How We Built the MagicBridge

Which BookBook Are You? Discover Your Perfect Fit

Choose between the full-featured BookBook Case for iPad Pro or the new BookBook Cover for iPad and Apple Keyboard.
Which BookBook Are You? Discover Your Perfect Fit

There’s Something About SurfacePad: The Origins Story

When the sleek new design of the iPhone 4 was unveiled in 2010, we knew we had to rethink everything we knew about a phone case. We wanted to show off our iPhones, not hide them. So we invented SurfacePad, a slim, leather cover that lets your iPhone shine. Several years later, there's still something about SurfacePad that makes it indispensable to those who love a lightweight everyday carry option. To celebrate this innovative cover, we're taking a deep dive into its origins and evolution with its designer, Andrew Green.
There’s Something About SurfacePad: The Origins Story
The Evolution of Compass: From Sketch to Stand

The Evolution of Compass: From Sketch to Stand

Did you know? The original Compass was released in 2010, the same year as the first iPad! While Compass hasn't gone through as many system updates as iPad, it has had its own journey towards what we now know today as the Compass Pro. To celebrate the 10-year anniversary of Compass, we're taking a deep dive on its origins and evolution with its designer, Andrew Green. 
Photo by Alex Machado on Unsplash

Apple Lingo Decoded: A Fun Look at Apple-Only Vocabulary

Inspired by the introduction of Apple's new word "slofie", this edition of The Twelve explores the invented or adopted terms that Apple has injected into our everyday language, for better or worse!
BookArc for Apple MacBook by Twelve South

Origins of BookArc: The Story Behind a Classic Stand

Twelve years ago, Twelve South introduced our first-ever product, BookArc for MacBook. Since then, BookArc has become the standard vertical stand for Mac users who want the mobility of a notebook with the comfort of a desktop.
Curve: The Return of a Classic

Curve: The Return of a Classic

For long-time Mac devotees, the design of Curve may look familiar. That’s because the original iCurve (2003) was designed by our very own Andrew Green, Creative Director and Co-Founder of Twelve South. Here’s the inside scoop on the original development and why he felt like now was the perfect time to re-invent his own design for a new generation of MacBook fanatics.
Origins: BookArc’s Cable Catch

Origins: BookArc’s Cable Catch

BookArc was the first product we released when we started in 2009. BookArc lets you conveniently use your MacBook with a large external monitor, extended keyboard, and mouse, for a more comfortable work setup utilizing a little-known feature called closed-clamshell mode. Working off of a single monitor increases focus, minimizes workspace clutter and even speeds up display […]
Origins: HiRise for MacBook

Origins: HiRise for MacBook

Origins: A behind-the-scenes look at HiRise for MacBook Q&A with Creative Director Andrew Green
ORIGINS: HiRise for iMac

ORIGINS: HiRise for iMac

ORIGINS: HiRise for iMac Whenever we launch a new Twelve South product, we usually get a lot of feedback, ranging from “how’d you know I needed that?” to “how’d you think of that?” and sometimes, “I wish I’d thought of that.” So we decided it might be fun to share some insight into how each […]